![]() ![]() ![]() ![]() ![]() Whether you're traveling for business or pleasure, our airport offers a convenient and stress-free experience. Of course, Honolulu flights are rarely delayed by blizzards.Welcome to Sioux City Airport, the gateway to Sioux City, Iowa and the surrounding region. Give up? Steinway's website explains it this way: "Our symbol pays respect to the German composer and pianist Ludwig van Beethoven." An odd tribute, perhaps, but no doubt heartfelt.įrankly, none of the airlines have anything so good, although Hawaiian trades as HA, which could symbolize their joy over always topping those Department of Transportation on time departure lists. More puzzling is the symbol that the piano artisans over at Steinway use: LVG. How else to explain Harley-Davidson's near-perfect stock symbol of HOG? Or the Molson Coors Brewing Company's delightfully evocative symbol TAP. They obviously work closely with the companies themselves. So where do these symbols come from? According to the NYSE, "in each marketplace, the NYSE, the American Stock Exchange, and others - allocates symbols for companies within its purview, working closely to avoid duplication." That new ticker symbol may also eliminate some geographic confusion for Continental, which trades as CAL and operates under the airline code of CO, even though it is headquartered in TX. Southwest, meanwhile, has made good use of LUV, lavishing it on promotional products like the "LUV hoodie" (just $29.99), not to mention the airline's signature heart-shaped swizzle sticks. So why not the stock ticker symbol LOV? Well, a company called Spark Networks is already using LOV and it kind of makes sense, since Spark's "Website communities" are described as places where singles "connect." Ah, romance - or, whatever. What do they mean by that? Well, it's a nod to Southwest's headquarters and home airport, Dallas' Love Field. The "bags fly free" discounter was in the news this week, thanks to its proposed acquisition of AirTran - and most of you are no doubt aware that on the New York Stock Exchange (NYSE),Southwest trades as LUV. 29, 2010 — - Some readers will remember last week's column on crazy airport codes, in which I attempted to explain the logic behind weird ones like Chicago's O'Hare ( ORD) and Sioux City, Iowa ( SUX). ![]()
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